World of Customer Networks: 5 Strategies for Business Growth

With over a billion Internet users and two decades of World Wide Web, we can recognize clearly the five behaviors of networked customers. There are: connecting, accessing, customizing, collaborating, and engaging. Once businesses understand and make use of these behaviors, they can follow the five strategies that will help them create business models, products and services with great values and succeed in a networked future.

Here are the five strategies:

Strategy 1: Connect. – Consumers are share ideas and opinions all the time through social media where one can pick an insight or two for brand acuity. Popular forums like Facebook or Twitter can help businesses can join to reach their consumers. Businesses can create their own as well, where they will also be able to get consumers to exclusively join to share their ideas, vote and express their opinions. One example is the online community The Ford Fiesta Movement. Here, car enthusiasts and fans get to sign up to try out a new car, and at the same time it created huge brand awareness even before it was even launched.

Strategy 2: Access. – Offer mobile location and on demand experiences. Customers want to be connected all the time to access digital data, content or even just to interact. Customers not only want to access, they want it fast, easy and they want it now. When a business offers something with everything in it (fast and easy) they create authentic value for their customers. Nike+ is a good example for this. They linked a runner’s shoes with their computers. In this way they only not keep track of the data but also share it in web through the largest running community.

Strategy 3: Customize. – Networked customers are not into conformity or anything they can blend it. They want to stand out especially in the digital world. Equipping them with tools that can customize services, contents, and products that would suit them, businesses creates value for consumers and makes them incomparable with their competition. Two Charities have prospered by using this strategy and these are DonorsChoose and Kiva. Donors are able to select people and projects they want to fund in their own specification.

Strategy 4: Collaborating. – Creating a platform where networked customers can interact and join in to build the business. This would allow huge room for motivation, imagination and creativity to pour into the business from the consumers. iPhone and iPad wasn’t built by one creator, it was built by over 50,000 amateur and professional developers from round the world.

Strategy 5: Engage. – The web is flooding with so much data and information that consumers barely take in what they see. To stay on top of the game, create something that consumers will actually want to read and consume. Businesses should focus on how they can broaden their impact to consumers or when to narrow it down. A business can earn by creating informative content, answers query and even contents that can entertain. Like IBM’s Innov8, a videogame to help sell their software and became their best marketing tool.

These five strategies will be of use to any business, whether you sell bags, shoes, or software. One has to think innovatively and creatively to reach what we call the networked customers.

Advantages and Reasons for Using Coaching in Business

No matter what type of business you are in, either manufacturing, service-oriented or sales, you have to competitive. With the numerous companies in the market, it is difficult for a firm to attract the attention of customers, to boost sales and to stay competitive.

Majority of them look for ways to become competitive, to stay attractive and to stay in business.

Coaching is one method used by organizations, firms and individuals to seek guidance on how to become competitive, to ask assistance in developing ways of improving industrial productivity and personality development. It is needed to help a person cope up with individual differences in life.

Many business enterprises and organizations consider coaching as a way of drafting business strategies, both for short-term and long-term use, and the understand the basics of business operations.

Despite the significance of coaching to businesses, organizations and individuals, we must determine first what specific area that we want coaching because there are several types of coaching available.

Different types of coaching:

· Executive coaching

· Business coaching

· Organizational coaching

· Life coaching

· Skills coaching

Coaching is vital in planning for business growth. It outlines and prepares analysis, inquiry and resolution to finish tasks and improvise ways on how to achieve goals. It acknowledges the importance of team work in carrying out tasks and stresses on the significance of mutual understanding and cooperation among members of the team. To achieve better results, coaching must be done from the bottom of the organizational chart to the top-level.

Benefits of coaching:

· Fulfillment – with the achievements gained from coaching, you can be sure that you can successfully overcome challenges and problems

· Achievement – through effective coaching, one can expect the delivery of results, goals, strategies and plans.

· Joy – everyone is happy and fulfilled when they achieved their goals and plans in life.

· Keeps you on track of your goals

· Reduces stress level in workers

· Creates a conducive working environment for both workers and the management

· Boost industrial productivity

· Boost self-confidence and self-discovery in workers

· Helps the company and workers set better goals

· Paves the way for having a balanced life, both at home and at work

Reasons for getting the services of professional coaches:

· To deal with organizational politics

· To help management and workers handle work-related stress and to avoid burnout

· To boost team work

· To find ways of handling sensitive personnel issues

· To establish clear goals and action plans

· To formulate new ideas and creative thinking

· To boost career of workers

With coaching, employees can have improved work performance, greater job satisfaction and greater enthusiasm at work. When employees are happy and satisfied with their work, you can expect higher productivity and quality output. It can also minimize labor turnover and maximizes corporate profit.

Meanwhile, on the management side, coaching improved their communication, delegation, motivation, planning, monitoring and employee empowerment skills. With coaching, you can expect better relationship between workers and their supervisors.